The Lincoln Electric Company Case Study
Lincoln’s impressive performance continued into the 1980s. However, beginning in the mid-1980s new management engaged in a rapid international expansion (notably in Europe) that almost bankrupted the company. Suggest three distinctive reasons based on RPV logic why this attempt at international expansion by Lincoln failed. Hint: for example, perhaps the European operations required different kinds of resources; this in turn would have had implications for linkages with other RPV elements.