Studying Consumer Behavior

Beyond the TextbookIn this task, you will explore 2 peer reviewed journal articles on the topic ofconsumer behaviour. The 2 journal articles should be discussing consumerbehaviour topics relating to the same industry or thesame product.Project BriefThe objective of this project is to expand your knowledge consumption beyond thecourse textbook and provided material, by exploring other important sources ofknowledge which are peer reviewed journals.You are required to:1. Choose 2 peer reviewed journal articles studying a consumer behaviour topicrelated to a certain industry.2. Explore the results of the articles in light of topics and theories we discuss inthe course.3. Highlight the practical implications of the research results (how canbusinesses design their marketing strategies or operations in light of the researchresults).Instructions:1. Choose a topic related to any of the chapters listed in the course outline.2. Please note that the three articles must be studying the same topic. Cross-culturastudies are allowed. Studies on the same topic, with different research populations(e.g. young adults vs. seniors), or studies on the same topic, with differentgeographical scopes (e.g. one study in the US vs. China) are also allowed.3. Make sure the articles are from peer reviewed journals. Blog articles ormagazines and news articles are NOT allowed. Grades for content related toineligible articles will be deducted. You are encouraged to share your chosenarticles with the instructor or the TA for confirmation.. When analyzing the results of your articles, check the lecture slides andecho360 videos for the course content relevant to your topic.Speech Title/Topic:Marketing Implications: explain how marketers can benefit from the results of thestudy. (relate with course material)Give clear examples of tactics supported by adexamples or images.(at least 2-3 examples for each articles)I. MainTopic: Packaging and consumer perceptionII. Articles topic, focus on: Food packagingIII. Two Journal articles:a)Thinking inside the box: How seeing products….b) Perceptions of healthy food packaging information: do men…IV.Topic in the coursea) Consumer decision makingb) Buying and disposingc) Perceptiond) Learning and memory (Maybe, depends on article content)

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