Content: 1. Create a Marketing Plan for Soy Candles 2. Prepare a Marketplace Analysis (Background or Situation Report) 3. Conduct and document appropriate research (qualitative or quantitative) 4. Include a formal SWOT Analysis 5. Address the “4 Ps” as well as your product or service’s USP 6. Discuss your decision to use or not use one or more beta tests 7. Describe your product/service roll out (introduction) 8. Describe and project costs for your Media Mix 9. Discuss your use of Earned Media and Promotions 10. Building on #8, create a Proposed Budget 11. Include and describe your mechanism for Evaluation of your launch Style Requirements: Minimum of ten (10) pages (excluding cover and Works Cited Page) and follow this format: – Typed/double spaced – Standard margins – 10 point font for body – 12 point font for headings/titles – MLA style Questions: Ask if you have any questions regarding necessary or appropriate content. Citations: Research must be cited in the body of the paper (in text citation) and a reference (“Works Cited”) page must be included. The reference page does not count as one of your pages. File Format for Submissions: All attachments must be submitted in a “.doc” or “.docx” file format! In addition, include a word count and a readability (i.e., grade level) score. Academic Integrity: Plagiarism in any form may result in the assignment of an “F” for each occurrence, as well as possible expulsion from the class.