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Product Experience Netflix

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September 29th, 2022

Module 5: Week 5—Develop the Value Offering—the Product Experience (Chapters 8-10) MMIP Questions Q1. Explain your product planning efforts. (Ch. 8) Q2. Explain the product’s/service’s current life cycle stage (introduction, growth, maturity or decline). Select one stage to discuss and omit the others. (Ch.8) Q3. Discuss your techniques of building the equity of your brand. (Ch.9) Q4. Discuss several branding decisions recently made or appropriate to make. (Ch.9) Q5. Describe the support services and post-sale service arrangements provided by the firm and required by buyers. (Ch.10) Company for this assignment is Netflix and its streaming services. Textbook is Marketing Management 3rd Edition by Greg W. Marshall and Mark W. Johnston

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