Marketing Techniques by Mercedes Benz
Questions: 1. What are the two main segmentation approaches used by Mercedes-Benz to identify its customers? Are there any other methods of segmentation that it might use? Justify your answer? 2. Which Targeting strategy you believe Mercedes-Benz should use for the CLA? Justify your Answer? 3. Identify the type of individual product decisions that Mercedes has to handle for it models? Justify your answer? 4. If the new CLA model has reached the growth stage (PLC), as a consultant, how can Mercedes support this model to strengthen its position at this stage?