Marketing Consultant

Imagine you are a marketing consultant and you have been hired to review and make recommendations on how to reach their target audience. This assessment is a written report on the concepts of understanding consumer behaviour, putting people into groups with common needs/wants (segmentation) and creating marketing strategies (targeting and positioning) which enable your organisation to break through the clutter of marketing messages. To complete this task you need to: Step 1: Carefully choose an organisation that you are interested in (or are currently working for) and one of their specific products and conduct a competitor analysis by comparing this to similar products in the market. Step 2: Using the theoretical frameworks of consumer behaviour, segmentation, targeting and positioning, and data from secondary market research, construct a consumer profile taking into account one internal and one external influence that impacts consumer decision making. Inside the report you need to include; A brief overview of your chosen organisation’s current market position with a competitive analysis includes a perceptual map showing competitive analysis (compare against two competitors); Definitions and descriptions with an analytical discussion of one internal (i.e. motivations, personality etc) and one external (i.e. group references, culture etc) factor that may affect your likely consumers’ decision to buy your product; Definitions and descriptions of the theoretical concept of segmentation then apply this framework to a range secondary market data sources leading to a “Typical consumer” profile for your chosen product (based on evidence from secondary market data using the segmentation variables as your framework); and Definitions and descriptions of the theoretical concepts of targeting and positioning and then specific recommendations for a new positioning statement. Use your textbook and other theoretical sources and secondary research (be sure to have reviewed your organisation’s latest marketing information- e.g. Television Advertisement /YouTube ad for their current positioning strategy) as a starting point for your analysis to support and frame your argument

Calculate the price
Make an order in advance and get the best price
Pages (550 words)
$0.00
*Price with a welcome 15% discount applied.
Pro tip: If you want to save more money and pay the lowest price, you need to set a more extended deadline.
We know how difficult it is to be a student these days. That's why our prices are one of the most affordable on the market, and there are no hidden fees.

Instead, we offer bonuses, discounts, and free services to make your experience outstanding.
How it works
Receive a 100% original paper that will pass Turnitin from a top essay writing service
step 1
Upload your instructions
Fill out the order form and provide paper details. You can even attach screenshots or add additional instructions later. If something is not clear or missing, the writer will contact you for clarification.
Pro service tips
How to get the most out of your experience with Assignments ABC
One writer throughout the entire course
If you like the writer, you can hire them again. Just copy & paste their ID on the order form ("Preferred Writer's ID" field). This way, your vocabulary will be uniform, and the writer will be aware of your needs.
The same paper from different writers
You can order essay or any other work from two different writers to choose the best one or give another version to a friend. This can be done through the add-on "Same paper from another writer."
Copy of sources used by the writer
Our college essay writers work with ScienceDirect and other databases. They can send you articles or materials used in PDF or through screenshots. Just tick the "Copy of sources" field on the order form.
Testimonials
See why 10k+ students have chosen us as their sole writing assistance provider
Check out the latest reviews and opinions submitted by real customers worldwide and make an informed decision.
Education
Great good
Customer 452555, February 14th, 2022
Mathematics
PERFECT! Thanks a million, you're all awesome!!!!
Customer 452483, July 7th, 2021
Microbiology
Thank you so much! I appreciate what you do and all of the great help you've given me!
Customer 452483, September 6th, 2021
Nursing
Good job!! Thank you!!!
Customer 452487, September 9th, 2021
Introduction to Sociology
Thank you very much for all of your hard work!
Customer 452483, October 15th, 2021
English 101
Amazing thank you!
Customer 452615, August 1st, 2022
Communications
You're awesome! Thank you so much!
Customer 452483, July 27th, 2021
Microbiology
Perfect! Thank you guys for all of your great help! :)
Customer 452483, August 23rd, 2021
Other
I appreciate the help.
Customer 452567, March 18th, 2022
Nursing
Excellent!!! Thank you.
Customer 452487, September 13th, 2021
English 101
Great work! Thanks!
Customer 452567, August 2nd, 2022
English 101
Perfect! Thank you so much for all of your hard work and help! Appreciate it!!
Customer 452483, August 30th, 2021
1159
Customer reviews in total
96%
Current satisfaction rate
2 pages
Average paper length
47%
Customers referred by a friend
OUR GIFT TO YOU
15% OFF your first order
Use a coupon ABC15 and enjoy expert help with any task at the most affordable price.
Claim my 15% OFF Order in Chat
Open chat
Chat with us Live Here
Get in Touch with Our Live Chat Agents via WhatsApp on +1(346) 416-0954. Get Unlimited Access to Answers on Any Queries With Your Paper.