Market Potential Index
Market Potential Index (10 pts.) a. Market Size The global reusable face mask market size was valued at USD 1.3 billion in 2019. The market size value in 2020 however is 19.20 billion USD. Israel has a market size of 2/100 according to the market potential index while Thailand has a size of 5/100. b. Market Intensity c. Market Growth Rate The market for reusable masks is expected to expand at a compound annual growth rate (CAGR) of 23.5% from 2020-2027 and the market for personal protection equipment is expected to expand at a CAGR of 9.6% from 2020-2027 (Grand View Research). Air pollution, influenza, the common cold, COVID-19, and other airborne illnesses which call for personal precautionary measures have further fueled the demand for face masks and other PPE. The current pandemic, especially, has expanded and continues to increase the market globally. https://www.grandviewresearch.com/industry-analysis/reusable-face-mask-market?utm_source=prnewswire&utm_medium=referral&utm_campaign=fmcg_20-oct-20&utm_term=reusable-face-mask-market&utm_content=rd https://www.grandviewresearch.com/industry-analysis/personal-protective-equipment-ppe-market#:~:text=The%20global%20PPE%20market%20size,USD%20123.38%20billion%20by%202027. d. Market Consumption Capacity Thailand annual household expenditure per capita for the year 2017 was valued at $2,697.663 USD, which has increased from $2,575.980 USD in 2015. However, due to the pandemic, retail sales in Thailand were reported to have decreased in 2020 by 5.666%. Household disposable income: savings per capita was valued at $393.97 USD in 2016, averaging yearly $192.47 USD from 1990-2016. https://www.ceicdata.com/en/indicator/thailand/annual-household-expenditure-per-capita#:~:text=Thailand’s%20Annual%20Household%20Expenditure%20per,averaged%20value%20of%20865.041%20USD. e. Commercial Infrastructure Thailand has a score of 51 out of 100 for its commercial infrastructure, as stated by globaledge.msu.edu. In other words, Thailand’s commercial infrastructure is generally good. But, there is a lot of variation in infrastructure development. Most major cities like Bangkok have a good degree of commercial infrastructure, but regions found outside cities such as rural towns vary greatly with little to no commercial development. However, many investors see Thailand’s current state of infrastructure as a huge opportunity for foregin direct investment. As a result, Thailand’s commercial infrastructure can only improve within the near future. https://globaledge.msu.edu/mpi/data/2018 f. Market Receptivity g. Economic Freedom According to the 2020 Index of Economic Freedom, Thailand is the 43rd freest country in terms of economy. They have a score of 69.4, which makes them moderately free. The factors that impact their score include property rights and government integrity. Overtime, Thailand has made progress in expanding their economic freedom. Thailand’s government is corrupted, especially through the judicial branch. Thailand’s previous government was even more corrupted, but it seems that this government is corrupt as well. The government officials have acted with bad intentions. https://www.heritage.org/index/country/thailand?version=79 h. Country Risk Above are the completed parts, please write about Market Receptivity and Country Risk for Thailand. Just about 130 words each, please label the two-part so that I know. Thanks
