Live Nation and Ticketmaster
Use at least 4 peer-reviewed sources to answer the following assignment: (The answer will be an essay as a discussion post, so it has to include professional opinion and a conclusion with recommendations of what could have been done better) Live Nation operates music venues, provides management services to music artists, and promotes more than 22,000 live music events annually. The company merged with Ticketmaster and acquired concert and festival promoters in the United States, Australia, and Great Britain. · How has the company used horizontal mergers and acquisitions to strengthen its competitive position? · Are these moves primarily offensive or defensive? · Has either Live Nation or Ticketmaster achieved any type of advantage based on the timing of its strategic moves?