Leading through a Crisis
Directions: Complete the case study in Connect called “Mary Barra’s Leadership Through a Crisis at GM.” You will read about a crisis that General Motor’s CEO Mary Barra faced in her early days as CEO. Then, you will answer the questions with the case. You will have three (3) attempts to earn your points for the case (this portion worth 20 points).View Mary Barra’s opening statement of her Congressional testimony:GM CEO Mary Barra Sworn Opening Statement on Ignition Switch Recall (C-SPAN) (Links to an external site.)GM CEO Mary Barra Sworn Opening Statement on Ignition Switch Recall (C-SPAN)Contrast Mary Barra’s demeanor and style with that of BP CEO Tony Hayward. Hayward was the CEO of BP oil and gas company in April 2010 when the oil platform Deepwater Horizon exploded in the Gulf of Mexico off the coast of Louisiana and killed 11 employees. The Deepwater Horizon oil spill is known as the largest marine oil spill in the history of the petroleum industry.Hayward’s remarks in a news interview about “wanting his life back” unleashed a firestorm of criticism for him, the company, and created a public relations nightmare. View the brief videos below:Hayward’s downfall (Links to an external site.)Hayward’s downfallFor more understanding on the impact of the BP oil spill, see the article below: https://www.epa.gov/enforcement/deepwater-horizon-bp-gulf-mexico-oil-spill (Links to an external site.)You may also recall a Hollywood movie starring Mark Wahlberg was made about the incident called Deepwater Horizon.Deepwater Horizon Official ‘Courage’ Trailer (2016) – Mark Wahlberg Movie (Links to an external site.) Deepwater Horizon Official ‘Courage’ Trailer (2016) – Mark Wahlberg MovieMary Barra remains the CEO of General Motors. Her leadership brought the company through the ignition switch crisis. However, BP CEO Tony Hayward was quickly replaced as CEO by Bob Dudley following the Deepwater Horizon crisis.Tony Hayward’s downfall was due (in part) to a careless statement. He did apologize – see his apology here:https://www.businessinsider.com/bp-ceo-tony-hayward-apologizes-for-saying-id-like-my-life-back-2010-6 (Links to an external site.)Contrast Mary Barra’s approach to handling a crisis with that of Tony Hayward. Consider the leadership approaches you studied in chapter 14 and the communication concepts you studied in chapter 15. In the text box below or on a separate WORD document, write a 300-500 word analysis of these two styles of crisis management. (Worth 30 points of the grade)If you use a WORD file, save your file using your first initial, last name_case 2. For example, John Doe would save his file like this: jdoe_case 2.