JetBlue Customer Value
JetBlue Reading Response ASSIGNMENT: After reading JetBlue Customer Value, write a 1 to 1.5 page, double-spaced, typed (size 12 Arial font, 1-inch margins) response to the reading where you answer the following: • Explain how JetBlue’s marketing views are different than other big airlines? • In what ways does JetBlue create value for its customers? How do customers respond to the attention? • How does creating value for customers end up creating value for JetBlue? Be specific. • If you have flown JetBlue before – describe your experience(s) and how they compare to the promise/other experiences mentioned in the reading. If you have NOT flown JetBlue before – explain if after reading this whether you would try it and why? Your document header should only include your name and the date on the same line.