How We use Data and AI as Marketers
Questions to consider as a essay Title OR create one of your own: •What’s good and what’s not about big data and/or AI? •What are the limitations of Data for marketers? ªCan we trust every bit of data we get? •When it comes to customer service what’s the benefit and/or drawbacks of AI over human interaction? •What do bots and “fake” accounts mean for marketers? •Is data on past behaviors enough to make accurate future marketing decisions? •What’s privacy got to do with it? •How will personal privacy controls (like the GDPR and the CCPA) affect the accuracy of big data?