Evolution of Media Coverage

1) Describe the evolution of media coverage and rampant commercialism since the 1970s and their major effects on collegiate sports. Describe the effects on student athletes, their demands for greater amenities, and responses by universities and the NCAA. How and why did the NCAA assert control over basketball but not football? Should student athletes receive pay from universities, the NCAA, and/or commercial sponsors? Why or why not? Is there a solution?2) Describe American involvement, the leadership of Avery Brundage, and the increasing importance of the Olympics from the 1950s through the 1990s. Describe the effects on the Olympics of the Cold War, race relations, gender, and pressures to transition from amateurism to professionalism. Why were the 1972 Olympic games in Munich pivotal to international athletics and politics? In what ways have the Olympics succeeded but also failed? Should politics be removed from the Olympics?3) Describe and explain the “persistent dilemma of race” in American sports since the 1960s. Describe the successes and limitations of and racial integration and more international athletes in American sports. How and why have some observers argued that non-whites are better athletes yet still inferior to whites, especially in leadership and ownership roles? Why were Muhammad Ali’s actions important to civil rights and to the world? Compare and contrast Muhammad Ali to Colin Kaepernik and other vocal athletes. Are there possible solutions to racial conflict in American sports?4) Describe the evolution of women’s athletics since the 1970s. How and why did Title IX emerge, and how has it faced challenges and become stronger? How has it affected the NCAA, women’s and men’s collegiate athletics, universities, and American society? Describe and explain the importance of King vs. Riggs to girls’ and women’s sports. Explain the successes and limitations of women’s collegiate sports and pro sports. How would you improve women’s sports, especially media coverage and compensation?5) Describe and explain the physical fitness craze since the 1950s and combination of popular recreational sports for both genders (including golf, cycling, tennis, running) commercialism/consumerism of sports, and sports as mass entertainment. Describe and explain the benefits and negatives of youth sports. Explain the persistent and apparently increasing dark sides of sports: violence, gambling, cheating, PEDs, sexism, celebrity culture, and how they relate to consumerism and addiction. What reforms might best be implemented?

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