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The paper should follow the APA style, so the report shall have the following features: •          start with a title page, •          cite any fact, assertion, conclusion, or opinion from external sources,  •          use 12-point font and double-space the text, •          indent and single-spacing for long quotations, •          use separate headings for each question, •          include a list of references at the end, and •          show page numbers.   Question: 8-3 Hand Sanitizer Due to the H1N1 flu outbreak, the demand for hand sanitizer tripled. Should Johnson & Johnson increase production of their Purell hand sanitizer? Should it invest in doubling production capacity? Explain.   Question: 10-2 Increasing Customer Value To increase a company’s performance, a manager suggests that the company needs to increase the value of its product to customers. Describe three ways in which this advice might be incorrect (Hint: Think about what else might or might not change that affects profit.) Explain.   Question: 14-1 Barbie Dolls and Accessories Why might Mattel set a much lower margin on its Barbie dolls than on the accessories for the dolls? Explain.   Question: 14-5 Music Pricing The pricing model for iTunes has been to price songs individually. Instead, Spotify opted to offer unlimited song playing for a monthly fee. Would Spotify’s pricing model likely yield more profit than pricing songs individually? Explain.   Question: 19-2 College Degrees Required for Police Officers Many police officer positions require the applicant to have a college degree even though the tasks of a police officer rarely call upon college course material. Why don’t police departments increase their applicant pool by dropping this requirement? Explain.

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