Brand Elements

Select two brands (one of the brands may be the same used for course project). Analyze the brands in the context of the brand elements framework below. Complete a brief analysis of each element for both brands. You will submit the assignment in MS Excel. Therefore, you will set up column/row headings for each brand and use bullets to fill in your assessment of how each brand performs specific to each element below. Please note: I will not accept this assignment in MS Word format. •Identify 2 brands and describe the brand elements below for each:◦Memorability ◦Meaningfulness ◦Likability ◦Transferability ◦Adaptability ◦Protectability •Submit in MS Excel Format