An Operational Company

You are required to belong to a group of 5 students for this project. Each group is required toperform an in-depth analysis of a company and the industry in which it operates and submit onewritten report. You have two options regarding your company choice: (1) you approach a companyin the UAE and gather information/data through direct interactions with the company as well asfrom secondary sources, or (2) you choose a company and do research on its strategic issues withinformation/data only from secondary sources.Each group should submit one group report:The group project report should be type written, 1.5 line-spaced, using 12-point size font, andshould not exceed 20 pages (excluding cover page, tables, figures, appendices, andreferences).The cover page should provide the complete name of the group members, student ID number,and course code.The report should contain the following: (1) A cover page listing team members; (2) Table ofcontents; (3) Executive Summary; (4) Company Background / History; (5) Analysis (SWOT);(6) Alternatives; (7) Decision Matrix; (8) Decision; (9) Implementation; (10) List ofReferences; (11) Appendices.ITEMS THAT CAN BE INCLUDED IN THE INDUSTRY ANALYSIS PART: THE INDUSTRY ENVIRONMENTA brief history of the industryIndustry structure (Porters five forces analysis). Analyze the information contained in thefive forces model.THE COMPETITIVE ENVIRONMENTIdentify and profile the majorstrategic groups (You may use size, market share, and othercritical and relevant variables to identify viable strategic groups in the industry).Key success factors (What does it take to succeed in this industry, What can a compando to gain a competitive advantage? What does it take just to survive in this industry?).Identify and compare key strategies pursued by major players in the industry. You arealso expected to discuss which strategy seems to be most successful in the industry, andwhy.Special strategic issues facing the industry (such as changes in governmental policies,changes in demographics, globalization, etc.).SUGGESTED COMPANY ANALYSIS:Key Strategic IssueFrom your team’s industry analysis and your competitive advantage analysis of thefirm, identify a single major strategic issue facing the company (the best issues aretypically either major problems to be solved, ormajor opportunities to take advantageof).AlternativesDevelop, in detail, three strategic alternatives. In each alternative you should:Show how it addresses the key strategic issue.Discuss the advantages and disadvantages of each alternative.DecisionSelect one alternative and discuss why this alternative was chosen over the other.ImplementationDiscuss how the recommended course of action can be implemented and how thedisadvantages and risks of the chosen alternative can be minimized or handled.This project is an important requirement in this course and is worth 50% of the totalgrade, as follows: Each team will present its research findings to the class.resentations shall be 30 minutes longPresentations will be judged by both the instructor on: clarity (in stating the purpose,methods, and outcomes, etc.), quality of materials used (easy to follow), and style ofpresentation (engaging vs. boring), etc.There will be a 10-minute question and answer session following each mainpresentation. This part will also be graded.TIPS ON MAKING AN EFFECTIVE PRESENTATION Understand your material perfectly. Read and re-read the project report.Plan your presentation to suit:The time allocatedThe audienceDo not present everything you know or have. There is not enough time for it. Layouteverything on paper and ask: What does the audience need to know? What can I cut?Use slides and handouts to illustrate your presentation. These tools increase clarity andhelp get more material across within a fixed amount of time.Slides should be simple and clear. Text must be large enough to be seen from the backrow. One rule of thumb is that each slide should have no more than 5-7 lines and eachline should not have more than 5-7 words.Use charts, graphs where appropriate. A picture can be worth a thousand words.Discuss the implications of your work for practice and theory.Save some materials for the question-and-answer session if you cannot presenteverything you would like to. If it is relevant, chances are that someone will raiseit as anssue.

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