Think of a durable product (example: clothing, appliance, gadget, etc.) that you purchased in the recent past. Marketers use segmentation bases, or variables, which are characteristics of individuals, groups, or organizations, to divide a total market into segments. Then describe what base or bases (and the relevant variables) that might be used to segment the market for this product. Be as specific as you can. (For example, a company selling women’s clothes obviously segments by gender but it probably also segments by age or profession as well).
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