The Architecture Firm

Essentials of Marketing Case study 14. Schrock &oh Design Keven Schrock and Katie Oh met while studying architecture in college. they become good friends and after graduating decide start to modern architecture firm in Los Angeles. Schrock& Oh Design opened in 2011, specializing in contemporary residential and commercial project.Starting an architecture business in the midst of a recession was not easy. The business struggled in those first few years. But they loved what they did, scrimped and saved and took whatever work they could get. The economy gradually improved. They soon built a modest business based mostly on word -of-mouth; Kevin noted that their only marketing investment was business cards and a small five- pages website. They did not have the money to invest in much more. They survived and eventually built a bit of a reputation for their work. Reputation and word- of- mouth were carrying Schrock & Oh Design only so far. They wanted to move to their business to the next level. They started by advertising on Yahoo! and Google. Although this led to some initial inquiries, very few panned out into actual work. People seemed most interested in just asking quotations, seeing photography of their work, and learning more; they were just gathering ideas. These customers were early in the buying process. Kevin and Katie spent lots of time taking to customer but not much time designing and building out. “it feels like was spend so much time educating these customers that in the end, we hardly make any money even if they do work with us on a design project,” note Kevin. Their next foray was to start blogging. Katie was a pretty good writer and stared a blog on the Schrock oh Design .com website. She blogged about the industry – “Development Fact of the Day-China,” which discussed a magazine article she read about architecture in Metropolis Magazine and “Is prefab the Future,” which described issue around the modern prefabricated home. Prefab homes were one of their competitors. Although low in cost, they are not easily customized to a customer’s specific needs. Some of her posts generated traffic to the website, but few turned into leads for the design firm. When they looked at clickstream data, they found that most customers read the blog and then left the company’s website. There were stumped about where to go next. “We tried all the marketing we knew. We started with advertising, which did not seem to work. So, we went to this new ‘owned media’ approach but that isn’t getting us any business either,” claimed Katie. “It doesn’t seem like a Facebook page or Twitter feed is our best route either. Our goal is to attract qualified leads. we would like to attract customers who already knows they want to build a contemporary home or commercial building -and then we can use our time with them to discuss what our design ‘s strategy so far. What would you recommend helping the architecture firm attract more qualified leads?

Assignments ABC
Order NOW For A 35% Discount!
Pages (550 words)
Approximate price: -


Top-Quality Papers with AssignmentsABC

Are you stuck with your paper? Is a research paper giving you a hard time crafting research topics? We assist students in achieving the best top-grade academic writing services in compliance with the provided instructions. Have your paper written with a certified specialist Ph.D., Bachelor's, and Master's graduates with many years of experience in academic writing. All our writers undergo thorough tests to ensure they are qualified writers and deliver the best consistent papers of high quality under tight deadlines.

1000+ Master's, Bachelor's and Ph.d. Experts

We ensure all our writers have the knowledge and experience of crafting the best papers before hiring them. Our writers have acquired Bachelor's or Ph.D. credentials from reputable institutions all over the globe. Our writers can handle papers from any discipline and can handle over 100+ subjects. Including but not limited to a dissertation, term papers, research papers, narrative essays, thesis papers, expository essays, etc. All your orders must pass through a strict protocol of our expert essay writing editors.

Affordable Essay Writing Services

We know that students have very limited budgets. And for that, we always strive to provide only the best, most affordable online college homework help services to our customers. We provide a great deal of student-friendly prices and professionalism with all our essay writing services. We provide great discounts for all our returning customers and new clients. Our paper writing services have a user-friendly interface and professional academic assistance. We are committed to assisting all students in any discipline regardless of their academic level. Place an order with an essay writer today.

Timely delivery of Work

Are you close to missing your paper deadline? Or spent a lot of time conducting extensive research and crafting papers? You are at the right place to get your research paper done in under 3 hours to meet your tight deadline. Our writers follow a strict schedule to ensure papers are delivered before the deadline to enable our editors to proofread before the final delivery to our customers. We strictly observe the early delivery of assignments to meet our clients' deadlines. You can, therefore, trust that your paper will be done within and before the set deadline.

100% Original Papers

"Hello, can you write my essay with 100% original content?" We are dedicated to conducting thorough research and writing papers from scratch to deliver original papers. Writers who deliver plagiarized papers are suspended to avoid future plagiarized papers. To avoid paper plagiarism, all orders go through steps of writing, editing, and proofreading. All papers are delivered with 100% plagiarism content. You can, therefore, rest assured that any signs of plagiarized or unoriginal content will be rejected before it reaches your portal.

24/7/365 Customer Assistance

We are dedicated to ensuring our customers have an excellent experience while using our essay writing services. Our customer support is available 24/7/365 to help clients and make their paper writing services easy to use. Our experienced support team is available to answer your queries any time, 24 hours a day. Kindly feel free to ask your queries on your order placement, payment methods, and order processing. Our customer support is always available round the clock and ready to listen to your queries. Feel free to contact us via our website or live chat.

Try it now!

Calculate the price of your order

We'll send you the first draft for approval by at
Total price:

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

Our Services

For years now, has stood as a leader in providing its customers with the best online college homework help service in the industry. And all you have to do is provide us with the details of your order. Leave everything else to us. We’ve always got you covered.


Essay Writing Services

Since we launched, deserved the best online “college homework help status” thanks to our essay ordering, writing, and delivery process. We deliver nothing but excellence in our results. Our essay writing services include impeccable grammar, zero-plagiarism, proper structure, and conformance to guidelines.


Admission and Business Papers

Our top-quality online college homework help services guarantee that you will be accepted into your desired university. You just need to fill out your admission and business papers, and our team of online homework help workers will handle the rest. We will help you achieve and secure the best positions in your admissions forms.


Editing and Proofreading

At, we have a skilled writing and editing team that’s dedicated to creating, editing, and restructuring for all types of papers. Our online college homework help editing and proofreading team will check, paraphrase, and correct any grammar mistakes on your paper before submitting the final document to you.


Technical Papers

At, we pride ourselves in having writers in almost all fields, even the most technical ones. You never have to worry about your paper being too technical for our certified online college homework help writers to handle. Mycoursewriter's team of writers can handle even the most complex writers. We will match your paper to the most competent writer that we believe will handle your paper the best way possible.