In your “Course Project Business & Marketing Plan Objective Approval”, you have identified general marketing issues that your marketing plan would like to solve. In order to achieve your own objective, you first need to “Know and Know about” your project business from a marketer’s points of view. In this Part, you are requested to conduct a qualitative interview(s) with some stakeholders of this business, managers, owners, current customers, or potential customers. Create a unique cover page for your marketing plan-(1 point) Feel free to use any template you believe it fits the nature of this business The color scheme should match the color(s) in their logo or brand This cover page should be used in your future assignments, related to your project plan. General Information of the Small Business Unit (3 points) A little history Owners’ information State the overall marketing issue you would like to address in your plan Qualitative Research (Chapter 15) (6 points) — This must be completed! Small-scale focus-group interview or individual interviews: 2-3 people will do. First draft 5 open-ended questions that are related to your overall marketing plan objective(s) The questions aim to understand the customers’ needs & wants, or perceptions toward company/product/service/brands, etc. and/or Conduct in-depth interviews with a relevant group of people: in-person, over the phone, or online tools Be sure to take notes Talk to the management team, i.e. manager at least from the managerial perspective. to understand their current issues, difficulties and aspects they would like to see changes in. Summarize the results into themes based on your interview questions and then report. Company is TopTech Communications LLC Located South Texas Owner is Roberto Perez 15 years of experience in the industry Supervisor Edgar Castillo 15 years of experience in the industry Helper Fernando Perez new to the industry only about 6months Marketing Plan I would like to work on my low voltage structure cabling business. It is a startup company called TopTech Communications LLC. I have not done much marketing for the business since I am focused on getting setup with a few contracts. Getting the business correctly insured and starting up does not allow me time to market TopTech correctly. Going into meeting with potential customers that are pretty much allied to what TopTech is all about makes it more difficult. I am the owner of TopTech Communication, LLC. My marketing objective would be: 1.Pay a website developer. This will help creating a space where customers can search the company and be familiarized with our services. (Commercial customers) 2.Starting social media accounts that can potentially drive in residential customers. 3.Finally, attending seminars would give us the exposure we need with vendors. TopTech Communication, LLC Introduction I take immense pleasure in introducing to you TopTech Communications. I am Roberto Perez owner of TopTech Communications. We are a new company here in The Rio Grande Valley, but have over 15 years of experience installing and servicing low voltage structure cabling. TopTech Communications specialized in Cat 5/Cat 6 installations, Fiber, Networking rack/panel installations, conduit installations, low voltage wiring, and wireless access points. We have experience performing these services in schools, hospitals, business, new construction, and remodeled buildings.
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