Conducting a Survey

Imagine that the Provost of the college wants to hire you to conduct survey research to evaluate how the switch to distance learning since spring 2020 has impacted students’ academic success at Old Westbury. He wants to know, on average, whether student academic performance has stayed the same, decreased, or increased since the switch. He also wants to know what have been the greatest challenges students faced because of the switch to distance learning, how they have overcome those challenges, and whether/how the college has helped them do so. Finally, the Provost wants to see if there are any differences between sub-groups of the student population in any of these respects (for example, across race, age, gender, etc.), so he can create programs that can help those sub-groups of students who are most in need of assistance by the college.    This assignment should not be completed in groups. It has two main parts:    (1)   Identify how you will obtain a representative sample, with as much specific detail as possible. You should explain what a representative sample of OW students will look like as well; in other words, what information do we need to consider to determine if the sample is adequately representative? You should also indicate what type of sampling method you will use (simple random, stratified, convenience, etc.), why you chose that sampling technique, and identify the sampling frame you will use and why. In addition, explain what type of survey method you will use, and why you chose that approach over others (face-to-face, self-administered, online, or telephone).    This first part of the assignment should be at least one page.    (2)   For the second part of the assignment, you must create the actual survey you would use to carry out this study. Please start this part of the assignment on a new page, and include a brief introduction to the study that respondents would read before taking the survey.    Use the instructions in the first paragraph above to guide your creation of survey questions. Most questions should not be in “yes/no” format, and be closed-ended. Make sure you avoid potential problems in the survey design, such as having answer categories that are not mutually exclusive or exhaustive; leading questions; double-barreled questions; possible order/priming effects. It is recommended that you refer to the description of what makes for a good survey discussed in chapter 7 of the textbook when completing this assignment. The survey should contain at least 15 questions (but you may include more if you think it makes the survey better).

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