Core Marketing Concept

Selected company- Groot Hospitality  website: https://groothospitality.com Select an independent hospitality, travel or tourism business (individual hotel, single restaurant, night club, brewery, winery), travel company (airline, cruise ship, tour operator, OTA) or tourism organization’s (CVB, DMO, attraction – but NOT Disney or Universal) web site for review.   Chains and brands are not acceptable. Referencing the material covered in each of the course modules, including the textbook, videos and other resources provided, prepare a 2 – 3 page written document (using APA style formatting), answering each of the following: Section One (20 points) Company Name Web site address (URL) Section Two (30 points) Identify and explain how the core marketing concept of the 4 P’s is represented/reflected in the information presented by the company in their web site: Product (What evidence in the web site shows the company’s core, facilitating, supporting and augmented products?) Price (What information is conveyed through the web site that demonstrates the value proposition offered by the company?) Place (What are the channels of distribution indicted on the web site through which the product can be obtained?) Promotion (What are the advertising, public relations, sales promotions and personal selling aspects reflected in the web site?) Section Three (30 points) Describe the target marketing strategy (positioning) that’s apparent in the company’s web site, and evaluate and specify to which market segment(s) the web site’s information (appeal) is directed. Section Four (30 Points) Identify the evident resources (tools) that are integrated into the web site that enable data gathering and market research. Section Five (30 points) Analyze which micro and macro environmental influences are specifically addressed by the information included in the web site.  Share an example of one factor from micro and one from macro that are highlighted or mentioned in the information presented.  State whether the website utilized this information effectively or ineffectively. Section Six (30 points) Differentiate between how the company markets its services on the web site, versus how a manufactured good would be marketed, by identifying their approach to: Intangibility (How does the web site appear to overcome the intangibility factor?) Inseparability (What is presented in the web site that connects the target market with the experience?) Variability (How does the web site convey that there is consistency in experience delivery?) Perishability (What elements within the web site convey urgency for the target market to take action?) Section Seven (30 points) Assess how well this web site incorporates and represents the marketing concepts and principles covered throughout the course, sharing AT LEAST ONE suggested improvement that could be made to enhance its effectiveness.  Identify the marketing concept or theory that led to your suggested improvement. You must use each of the sections provided above as headers in your written assignment. This will insure that you address all of the course learning outcomes.  Include a cover page indicating your name, student number, course number and title, academic term and date. Note: spelling, grammar, and syntax are an important component of grading. If you need help with checking these, please consult the writing center  (Links to an external site.) .  Points will be deducted for these types of errors.  The total potential score for this assignment is 200 points.

Assignments ABC
Order NOW For A 35% Discount!
Pages (550 words)
Approximate price: -

Why AssignmentsABC.com?

Top-Quality Papers with AssignmentsABC

Are you stuck with your paper? Is a research paper giving you a hard time crafting research topics? We assist students in achieving the best top-grade academic writing services in compliance with the provided instructions. Have your paper written with a certified specialist Ph.D., Bachelor's, and Master's graduates with many years of experience in academic writing. All our writers undergo thorough tests to ensure they are qualified writers and deliver the best consistent papers of high quality under tight deadlines.

1000+ Master's, Bachelor's and Ph.d. Experts

We ensure all our writers have the knowledge and experience of crafting the best papers before hiring them. Our writers have acquired Bachelor's or Ph.D. credentials from reputable institutions all over the globe. Our writers can handle papers from any discipline and can handle over 100+ subjects. Including but not limited to a dissertation, term papers, research papers, narrative essays, thesis papers, expository essays, etc. All your orders must pass through a strict protocol of our expert essay writing editors.

Affordable Essay Writing Services

We know that students have very limited budgets. And for that, we always strive to provide only the best, most affordable online college homework help services to our customers. We provide a great deal of student-friendly prices and professionalism with all our essay writing services. We provide great discounts for all our returning customers and new clients. Our paper writing services have a user-friendly interface and professional academic assistance. We are committed to assisting all students in any discipline regardless of their academic level. Place an order with an essay writer today.

Timely delivery of Work

Are you close to missing your paper deadline? Or spent a lot of time conducting extensive research and crafting papers? You are at the right place to get your research paper done in under 3 hours to meet your tight deadline. Our writers follow a strict schedule to ensure papers are delivered before the deadline to enable our editors to proofread before the final delivery to our customers. We strictly observe the early delivery of assignments to meet our clients' deadlines. You can, therefore, trust that your paper will be done within and before the set deadline.

100% Original Papers

"Hello, can you write my essay with 100% original content?" We are dedicated to conducting thorough research and writing papers from scratch to deliver original papers. Writers who deliver plagiarized papers are suspended to avoid future plagiarized papers. To avoid paper plagiarism, all orders go through steps of writing, editing, and proofreading. All papers are delivered with 100% plagiarism content. You can, therefore, rest assured that any signs of plagiarized or unoriginal content will be rejected before it reaches your portal.

24/7/365 Customer Assistance

We are dedicated to ensuring our customers have an excellent experience while using our essay writing services. Our customer support is available 24/7/365 to help clients and make their paper writing services easy to use. Our experienced support team is available to answer your queries any time, 24 hours a day. Kindly feel free to ask your queries on your order placement, payment methods, and order processing. Our customer support is always available round the clock and ready to listen to your queries. Feel free to contact us via our website or live chat.

Try it now!

Calculate the price of your order

We'll send you the first draft for approval by at
Total price:
$0.00

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

Our Services

For years now, Assignmentsabc.com has stood as a leader in providing its customers with the best online college homework help service in the industry. And all you have to do is provide us with the details of your order. Leave everything else to us. We’ve always got you covered.

Essays

Essay Writing Services

Since we launched, Assignmentsabc.com deserved the best online “college homework help status” thanks to our essay ordering, writing, and delivery process. We deliver nothing but excellence in our results. Our essay writing services include impeccable grammar, zero-plagiarism, proper structure, and conformance to guidelines.

Admissions

Admission and Business Papers

Our top-quality online college homework help services guarantee that you will be accepted into your desired university. You just need to fill out your admission and business papers, and our team of online homework help workers will handle the rest. We will help you achieve and secure the best positions in your admissions forms.

Editing

Editing and Proofreading

At Assignmentsabc.com, we have a skilled writing and editing team that’s dedicated to creating, editing, and restructuring for all types of papers. Our online college homework help editing and proofreading team will check, paraphrase, and correct any grammar mistakes on your paper before submitting the final document to you.

Coursework

Technical Papers

At Assignmentsabc.com, we pride ourselves in having writers in almost all fields, even the most technical ones. You never have to worry about your paper being too technical for our certified online college homework help writers to handle. Mycoursewriter's team of writers can handle even the most complex writers. We will match your paper to the most competent writer that we believe will handle your paper the best way possible.