Social Media Marketing

You will write a social media marketing plan on a brand of your choice. The brand should represent a local business in your home city. It cannot be a globally known brand or a brand owned by a multinational company. It could be your own business’ brand. (The Brand is Les Benjamins)  • The objective of the assignment is to provide an opportunity to gain an understanding of the complexities and challenges of building a comprehensive social media marketing plan. You are to examine the brand situation and based in your findings and on the content in the course material and other reference sources, you will build a social media marketing plan that must be customer centred.  • Expected table of contents:  o Brand analysis: competitive analysis and SWOT analysis.  o Target audience: define the target audience you are going to build a social media marketing plan for and describe it — built your buyer persona (demographics, psychographics, and buying cycle – how, when, where and why your target market buys).Objectives: specify the objectives or goals you want to achieve with this social media marketing plan.  o Tactics: build three specific tactics or actions for some of the social media platforms studied during the course. The use of graphics, pictures and/or designs of the strategies is encouraged but not mandatory.  o KPIs: define the KPIs and digital marketing metrics you are going to use in order to measure the success of this marketing plan.  o Schedule: build a schedule for your campaign, including all main activities in the planning, creation and communication processes.

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