Paper Prompt and Requirement: At the conclusion of the simulation, you will write a paper to explain your decisions, recommendations, and results for each quarter of the simulation. Content Requirements for your Paper: Introduction Include the name of your company and introduce the assignment and topics that will be covered in the paper. Discussion of Quarterly Decisions Includes a summary of decisions made throughout the six rounds of the simulation. You should support your summary using at least two marketing concepts from class discussions or the textbook. Marketing concepts should be defined and then illustrated by your discussion about what occurred in the simulation. Uses appropriate marketing language. Discussion of Reasons for Adjustments Made Includes the reasons for changes made from quarter to quarter. You should use at least two marketing concepts from class discussions or the textbook to support your rationale. Marketing concepts should be defined and then illustrated by your discussion about what occurred in the simulation. Uses appropriate marketing language. Discussion of Quarterly and Overall Results Include a summary of results achieved in the six rounds of the simulation. Discusses your overall performance in the simulation, compared to competing teams. Explain any challenges encountered during the simulation. Conclusion Include a brief concluding paragraph summarizing your experience and the lessons you learned. Format: 4-6 pages 1-inch margins Double-spaced Times New Roman, 12 point font. Includes a References page, citing your sources (including your textbook) Reference for APA style – https://owl.purdue.edu/owl/research_and_citation/apa_style/apa_style_introduction.html
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