The topic of discussion is about topic of “Content Marketing” is becoming very important to marketers. The focus is very different than traditional marketing where marketers are trying to pitch us to buy a product. This is the conversation that started a revolution in content marketing, so it is a good place to begin.First, as background, watch this short video by Marketing 360 on Content Marketing Strategy 14 tips to success.https://youtu.be/InG3YTE5DSQFor the discussion, watch and discuss:Some say Gary Vaynerchuk invented content marketing. Watch this video and discuss the implications to digital marketers. What does Gary mean when he says that “content is a commodity?” What does he mean that marketers must provide value? Why is this new way to market called “content marketing” becoming so popular?https://youtu.be/aXCelso9daAby Gary Vaynerchuk, The Next Wave
March 12th, 2022
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